The Web is changing along with the weather outside the window, adopting bright autumn-inspired makeovers for seasonal fall sales and special offers. The autumn (or fall) season is primarily associated with:
- harvest (most cultures celebrate one of various harvest festivals this season),
- bright, hot colors (ranging from yellow to red) reflecting autumn leaf colors,
- falling leaves, etc.
Websites are adapting to these associations. Most e-commerce websites are running seasonal promotions stylized with distinctive fall designs:
- Most widely used colors: red and yellow.
- Most widely used decorative elements: yellow and red (falling) leaves.
The main purposes of these seasonal design changes include (though, of course, are not limited to):
- to attract more attention: impressed by a new catchy look, visitors are more likely to spread the word;
- to increase brand awareness by implementing seasonal decorative elements in the company banner or logo;
- to make a special offer stand out in the background of the overall design (and thus increase conversion rates).
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Author: Ann Smarty
Source: http://www.smashingmagazine.com/
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